The Japanese discount chain DON DON DONKI was the leading general retail brand in Hong Kong in 2021, according to the YouGov BrandIndex. With a score of 19.5 points, local supermarket chain PARKnSHOP came in second.
Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021
YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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Marketing Interactive. (November 2, 2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021." Chart. November 2, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. (2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading General Retail Brands Ranked by Brandindex Index Score in Hong Kong as of August 2021." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive, Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 Statista, https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/ (last visited December 22, 2024)
Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph], Marketing Interactive, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
