According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), almost half of the respondents reported they would be very concerned about data security while using an all-encompassing super app. Problems with access concerned 40 percent of respondents, while the eventuality of having to provide too much of their personal data concerned 38 percent of respondents.
Concerns of consumers worldwide in using a super app as of January 2022
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Concerns of consumers worldwide in using a super app as of January 2022
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survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
Supplementary notes
Consumers who would be "very worried" about selected concerns in using super apps.
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PYMNTS. (July 14, 2022). Concerns of consumers worldwide in using a super app as of January 2022 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1345657/super-app-usage-concerns/
PYMNTS. "Concerns of consumers worldwide in using a super app as of January 2022." Chart. July 14, 2022. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1345657/super-app-usage-concerns/
PYMNTS. (2022). Concerns of consumers worldwide in using a super app as of January 2022. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1345657/super-app-usage-concerns/
PYMNTS. "Concerns of Consumers Worldwide in Using a Super App as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345657/super-app-usage-concerns/
PYMNTS, Concerns of consumers worldwide in using a super app as of January 2022 Statista, https://www.statista.com/statistics/1345657/super-app-usage-concerns/ (last visited April 21, 2025)
Concerns of consumers worldwide in using a super app as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345657/super-app-usage-concerns/
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