In 2022, nearly 40 percent of Italian consumers belonging to Generation Z said that they were sure they would shop during Black Friday/week sales. By contrast, only 11 percent of Baby Boomers stated the same.
Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/
Klarna. "Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation." Chart. November 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/
Klarna. (2022). Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/
Klarna. "Consumers Who Think They Will Shop during Black Friday/Week Sales in Italy in 2022, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/
Klarna, Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation Statista, https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/ (last visited December 21, 2024)
Consumers who think they will shop during Black Friday/week sales in Italy in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345646/consumers-who-think-they-will-shop-during-black-friday-week-sales-in-italy/