In 2022, nearly 20 percent of Italian consumers belonging to Generation Z said that they already knew what they were going to buy during Cyber Week that year. By contrast, only eight percent of baby boomers stated the same.
Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. "Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation." Chart. November 16, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. (2022). Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna. "Shoppers Who Already Know What to Purchase during Black Friday and Cyber Monday in Italy in 2022, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
Klarna, Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation Statista, https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/ (last visited December 30, 2024)
Shoppers who already know what to purchase during Black Friday and Cyber Monday in Italy in 2022, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345628/shoppers-who-know-what-to-buy-during-cyber-week-in-italy/
