The results of a survey on Black Friday and Cyber Monday conducted between October and November 2022 show that in that year, 85 percent of French consumers would compare prices between different retailers during Cyber Week more often than in the previous year. Meanwhile, about 66 percent of respondents stated that they were waiting for Black Friday/week sales in order to buy big ticket items.
Which of the following shopping activities will you do during Black Friday/week sales?
Characteristic
Share of respondents
I am waiting for Black Friday/week sales to buy big ticket items
66%
I already know what I am going to buy Black Friday/week sales
15%
I will more often compare prices between different retailers before buying (compared to last year)
85%
I will try to make a larger share of my holiday gift purchases during the sales periods (compared to last year)
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Which of the following shopping activities will you do during Black Friday/week sales? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/
Klarna. "Which of the following shopping activities will you do during Black Friday/week sales?." Chart. November 16, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/
Klarna. (2022). Which of the following shopping activities will you do during Black Friday/week sales?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/
Klarna. "Which of The following Shopping Activities Will You Do during Black Friday/Week Sales?." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/
Klarna, Which of the following shopping activities will you do during Black Friday/week sales? Statista, https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/ (last visited December 18, 2024)
Which of the following shopping activities will you do during Black Friday/week sales? [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345622/shopping-activities-among-french-consumers-during-cyber-week/
