According to the results of a recent survey conducted in 2022, only just over 10 percent of Italian consumers said that they already knew what they were going to buy during this year's Black Friday sales. 74 percent of participants also stated that they would compare prices between different retailers more often than in the previous one.
Which of the following shopping activities will you do during Black Friday/week sales?
Characteristic
Share of respondents
I am waiting for Black Friday/week sales to buy big ticket items
56%
I already know what I am going to buy Black Friday/week sales
12%
I will more often compare prices between different retailers before buying (compared to last year)
74%
I will try to make a larger share of my holiday gift purchases during the sales periods (compared to last year)
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included. Date of release is date of access.
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Klarna. (November 16, 2022). Which of the following shopping activities will you do during Black Friday/week sales? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/
Klarna. "Which of the following shopping activities will you do during Black Friday/week sales?." Chart. November 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/
Klarna. (2022). Which of the following shopping activities will you do during Black Friday/week sales?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/
Klarna. "Which of The following Shopping Activities Will You Do during Black Friday/Week Sales?." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/
Klarna, Which of the following shopping activities will you do during Black Friday/week sales? Statista, https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/ (last visited December 21, 2024)
Which of the following shopping activities will you do during Black Friday/week sales? [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345612/shopping-activities-among-italian-consumers-during-cyber-week/
