Shopping activities among Italian consumers during Cyber Week 2022

Published by
Dominique Petruzzi,
Nov 23, 2023
According to the results of a recent survey conducted in 2022, only just over 10 percent of Italian consumers said that they already knew what they were going to buy during this year's Black Friday sales. 74 percent of participants also stated that they would compare prices between different retailers more often than in the previous one.

Which of the following shopping activities will you do during Black Friday/week sales?

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Sources

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Release date

November 2022

Region

Italy

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390 and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.

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