Product categories in online video shopping events U.S. 2022, by video use

Published by
Koen van Gelder,
Mar 22, 2024
Amongst respondents who had previously participated in online video shopping events in the United States, over half (58 percent) said that their favorite products to purchase in such events were items of clothing, while 17 percent answered electronics. Amongst non-watchers, clothing was also the most popular product category, with 29 percent. Notably, household goods were favored significantly more by those who didn't watch these events (19 percent) than those who did (five percent).

Favorite products to buy during an online video shopping event in the United States in June 2022, by video use

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

* For makeup and toys, no figures were given for watchers. Due to this reason, percentages may not add up to 100 percent.

Original question: “Have you ever watched an online live or pre-recorded video shopping event?”

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Overview

5

China

6

United States

6

Europe

8

Latin America

6

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeDigital shopping behavior in Europe
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