As of September 2024, approximately 47 percent of surveyed respondents in the United States planned to do their holiday shopping on Black Friday. About 43 percent of respondents planned to shop on Cyber Monday, an e-commerce term that refers to the Monday after the Thanksgiving weekend. These two occasions, also known to American consumers as a popular retail event by its joined acronym BFCM, fall on November 28 and December 2, respectively, in 2024.
Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day
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Deloitte. (October 15, 2024). Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/
Deloitte. "Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/
Deloitte. (2024). Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/
Deloitte. "Consumers Planning to Shop during Thanksgiving Week in The United States from 2020 to 2024, by Shopping Event Day." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/
Deloitte, Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day Statista, https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/ (last visited December 22, 2024)
Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day [Graph], Deloitte, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1345543/participation-by-thanksgiving-week-shopping-event-usa/
