U.S. consumers: participation by shopping event during Thanksgiving week 2020-2024

Published by
D. Tighe,
Nov 12, 2024

As of September 2024, approximately 47 percent of surveyed respondents in the United States planned to do their holiday shopping on Black Friday. About 43 percent of respondents planned to shop on Cyber Monday, an e-commerce term that refers to the Monday after the Thanksgiving weekend. These two occasions, also known to American consumers as a popular retail event by its joined acronym BFCM, fall on November 28 and December 2, respectively, in 2024.

Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2024, by shopping event day

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Release date

October 2024

Region

United States

Survey time period

August 30 to September 6, 2024

Number of respondents

4,114 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What holiday shopping events are you likely to participate in?"
Multiple answers were possible.

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Topics

Black Friday worldwideUK Christmas shoppingHoliday season e-commerce in the United StatesThanksgivingU.S. Thanksgiving weekend shopping
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