According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), 76 percent of respondents owning between seven to eight devices on average and are highly tech-savvy highly valued the convenience benefits of using a super app. In comparison, 66 percent of users who were identified as Mainstream-tech consumers valued the convenience benefits of a super app, while 62 percent of respondents in the same group valued security benefits.
Most valued aspects of super apps for global consumers January 2022, by technology engagement profile
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most valued aspects of super apps for global consumers January 2022, by technology engagement profile
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
Supplementary notes
*Total respondents
The source identified three different consumers personas, based on the number of devices owned and the level of technology engagement:
Basic-tech consumers "primarily use computers or smartphones and exhibit low overall ownership of devices, possessing one or two devices on average. They represent 28% of respondents or an estimated 107 million consumers. This persona is composed mainly of baby boomers and seniors (41%) and low-income consumers (48%)."
Mainstream-tech consumers "use computers, smartphones, tablets, smart TVs and gaming consoles and own four devices on average. This persona represents 60% of respondents or an estimated 234 million consumers and is dominated by baby boomers and seniors (36%), Generation X consumers (27%), and millennials (27%). Its members are evenly distributed by income."
Integrated-tech consumers "have all the devices used by mainstream-tech users but also incorporate smart home and activity-tracking devices into their ecosystems. They own seven to eight devices on average and represent 12% of respondents or an estimated 48 million consumers. They are mainly millennials (42%) and high-income consumers (50%)."
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
PYMNTS. (July 14, 2022). Most valued aspects of super apps for global consumers January 2022, by technology engagement profile [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/
PYMNTS. "Most valued aspects of super apps for global consumers January 2022, by technology engagement profile." Chart. July 14, 2022. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/
PYMNTS. (2022). Most valued aspects of super apps for global consumers January 2022, by technology engagement profile. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/
PYMNTS. "Most Valued Aspects of Super Apps for Global Consumers January 2022, by Technology Engagement Profile." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/
PYMNTS, Most valued aspects of super apps for global consumers January 2022, by technology engagement profile Statista, https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/ (last visited February 18, 2025)
Most valued aspects of super apps for global consumers January 2022, by technology engagement profile [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345528/super-apps-top-aspects-global-by-device-persona/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.