According to a survey among Gen Z consumers from 2022, 47 percent of the respondents in Vietnam were often annoyed by online advertising. In contrast, 49 percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country
Characteristic
I am often annoyed by advertising on the internet
I don't mind advertising if I get free content in return
The original survey question was: "Which of these statements about online advertising do you agree with?"
Survey period for:
China - October 7, 2021 to September 20, 2022
India - October 8, 2021 to September 20, 2022
Indonesia - January 12 to March 10, 2022
Malaysia - January 12 to March 21, 2022
Philippines and Vietnam - April 7 to June 21, 2022
Thailand - April 7 to June 24, 2022
Number of respondents in:
China - 5,318
India - 9,903
Indonesia - 733
Malaysia - 602
Philippines - 879
Thailand - 500
Vietnam - 524
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Statista. (October 24, 2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards online advertising among generation Z in Asia in 2022, by selected country." Chart. October 24, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. (2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards Online Advertising among Generation Z in Asia in 2022, by Selected Country." Statista, Statista Inc., 24 Oct 2022, https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista, Attitudes towards online advertising among generation Z in Asia in 2022, by selected country Statista, https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country (last visited December 21, 2024)
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph], Statista, October 24, 2022. [Online]. Available: https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
