According to a survey among Gen Z consumers from 2022, 47 percent of the respondents in Vietnam were often annoyed by online advertising. In contrast, 49 percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country
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Overview
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APAC overview
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Internet usage
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Social media usage
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Leading influencer platforms
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YouTube and TikTok
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Attitudes toward OTT ads
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Statista. (October 24, 2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards online advertising among generation Z in Asia in 2022, by selected country." Chart. October 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. (2022). Attitudes towards online advertising among generation Z in Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista. "Attitudes towards Online Advertising among Generation Z in Asia in 2022, by Selected Country." Statista, Statista Inc., 24 Oct 2022, https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country
Statista, Attitudes towards online advertising among generation Z in Asia in 2022, by selected country Statista, https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country (last visited August 25, 2024)
Attitudes towards online advertising among generation Z in Asia in 2022, by selected country [Graph], Statista, October 24, 2022. [Online]. Available: https://www.statista.com/forecasts/1345512/asia-gen-z-attitudes-towards-digital-ads-by-country