During Black Friday and Cyber Monday 2022, Italian consumers planned to do most of their shopping online for certain products. As a matter of fact, nearly 70 percent of respondents stated that they planned to mostly purchase electronics and entertainment products online.
Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included. Figures might not add up to 100 percent because the source specifies that the rest of the population planned to split their shopping evenly between the two sales channels. Date of release is date of access.
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Klarna. (November 16, 2022). Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/
Klarna. "Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category." Chart. November 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/
Klarna. (2022). Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/
Klarna. "Sales Channels Italian Consumers Planned to Use Most on Black Friday and Cyber Monday in 2022, by Product Category." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/
Klarna, Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category Statista, https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/ (last visited December 21, 2024)
Sales channels Italian consumers planned to use most on Black Friday and Cyber Monday in 2022, by product category [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1345497/preferred-sales-channels-during-black-friday-italy-by-product-category/
