According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), 66 percent of respondents reported valuing convenience benefits, while 61 percent of respondents reported highly valuation the security benefits of having a single online platform with the several functionalities. Additionally, 54 percent of respondents reported highly valuing the coordination benefits that would come from using an all-encompassing super app.
Most valued aspects of super apps for global consumers January 2022
survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
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PYMNTS. (July 14, 2022). Most valued aspects of super apps for global consumers January 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/
PYMNTS. "Most valued aspects of super apps for global consumers January 2022." Chart. July 14, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/
PYMNTS. (2022). Most valued aspects of super apps for global consumers January 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/
PYMNTS. "Most Valued Aspects of Super Apps for Global Consumers January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/
PYMNTS, Most valued aspects of super apps for global consumers January 2022 Statista, https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/ (last visited November 21, 2024)
Most valued aspects of super apps for global consumers January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345479/super-apps-top-aspects-global/
