In 2023, the building advertising sector was estimated to have contributed the largest share of sales to the South Korean out-of-home (OOH) advertising industry, with sales of around 1.7 trillion South Korean won. This was followed by advertisements on transportation facilities and transportation advertising. The total sales made by the OOH ad industry that year amounted to about 4.2 trillion won.
Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement
(in billion South Korean won)
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Sales in billion South Korean won
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** Ground-based advertising refers to advertising structures that are anchored to the ground, such as balloons or columns.
*** Floating advertising refers to advertising media that is not directly attached to another object, e.g. a building, but rather hangs off of it or leans against it.
**** Digital printing refers to printed media attached to outside objects or handed out. This ranges from posters to stickers, banners, and flyers.
Figures have been rounded.
1,000 South Korean won equals 0.73 U.S. dollars or 0.68 euros as of August 2024.
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KOSIS. (May 29, 2024). Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement (in billion South Korean won) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/
KOSIS. "Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement (in billion South Korean won)." Chart. May 29, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/
KOSIS. (2024). Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement (in billion South Korean won). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/
KOSIS. "Estimated Out-of-home (Ooh) Advertising Sales in South Korea in 2023, by Location of Advertisement (in Billion South Korean Won)." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/
KOSIS, Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement (in billion South Korean won) Statista, https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/ (last visited August 24, 2024)
Estimated out-of-home (OOH) advertising sales in South Korea in 2023, by location of advertisement (in billion South Korean won) [Graph], KOSIS, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1345335/south-korea-ooh-ad-sales-by-ad-location/
