Named for their above-average internet use, super users were more interested in transactional activities in the metaverse compared to all other users. Over 70 percent of super users reported that they were interested in purchasing or selling virtual goods in the metaverse in the next 12 months, compared to only 15 percent of all other users.
Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type
According to the source: "Super Users account for a disproportionately large share of time and spend across all major media and technology verticals, including video, gaming, music, podcasts, messaging and social media, eCommerce, Metaverse, live events, mobile data, and more.
They "represent 22% of the U.S. population" and "spend more than double the amount of time consuming media as all other users."
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Activate. (October 26, 2022). Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/
Activate. "Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/
Activate. (2022). Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/
Activate. "Interest in Participating in Transactional Activities in The Metaverse during The next 12 Months in The United States as of 2022, by User Type." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/
Activate, Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type Statista, https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/ (last visited January 08, 2025)
Interest in participating in transactional activities in the metaverse during the next 12 months in the United States as of 2022, by user type [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1345326/metaverse-transactional-activities-interest-united-states-by-user-type/
