According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 59.63 percent of respondents said they thought it was always important to consult with a third party to test a social campaign before its launch. The highest share of marketers agreeing with this was found in Spain, with 74 percent, while the lowest was represented by German's 44.5 percent.
Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021
Characteristic
Yes, always
No
Only for campaigns where we have a doubt
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Sortlist. (April 14, 2022). Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/
Sortlist. "Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021." Chart. April 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/
Sortlist. (2022). Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/
Sortlist. "Share of Marketers Who Think It's Important to Consult with a Third Party to Test a Social Campaign before Launching in Selected Countries in Europe as of October 2021." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/
Sortlist, Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021 Statista, https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/ (last visited July 22, 2024)
Share of marketers who think it's important to consult with a third party to test a social campaign before launching in selected countries in Europe as of October 2021 [Graph], Sortlist, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345268/marketers-valuing-third-party-consultations-ahead-of-campaign-launch-europe/