E-commerce spending distribution in the U.S. in 2022, by user type

Published by Statista Research Department, Dec 13, 2022
Super users, or users that use the internet more than the average user, were responsible for 60 percent of e-commerce spending in 2022, according to a study done that year. All other users, using the internet at a normal rate or less, acounted for the remaining 40 percent of online spending.

Distribution of e-commerce spending in the United States in 2022, by user type

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Release date

October 2022

Region

United States

Survey time period

2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

According to the source: "Super Users account for a disproportionately large share of time and spend across all major media and technology verticals, including video, gaming, music, podcasts, messaging and social media, eCommerce, Metaverse, live events, mobile data, and more.
They "represent 22% of the U.S. population" and "spend more than double the amount of time consuming media as all other users."

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