Share of marketers who would work with a metaverse influencer in the U.S. 2022
According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 65 percent of respondents said they would be open to working with metaverse influencers, while 16 percent said they would not be open to doing so. More than four out of 10 respondents said they would rather work with human influencers than with metaverse influencers.
