In 2022, a survey was conducted in South Africa regarding sentiment toward top supermarket chains on social media. Shoprite had the best image, with almost 1600 positive mentions. On the other hand, Spar had the majority of the mentions, with most being neutral.
Sentiment towards the top supermarket brands on social media in South Africa in 2022
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Sentiment towards the top supermarket brands on social media in South Africa in 2022 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/
Ornico, und World Wide Worx. "Sentiment towards the top supermarket brands on social media in South Africa in 2022." Chart. June 30, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/
Ornico, World Wide Worx. (2022). Sentiment towards the top supermarket brands on social media in South Africa in 2022. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/
Ornico, and World Wide Worx. "Sentiment towards The Top Supermarket Brands on Social Media in South Africa in 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/
Ornico & World Wide Worx, Sentiment towards the top supermarket brands on social media in South Africa in 2022 Statista, https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/ (last visited January 05, 2025)
Sentiment towards the top supermarket brands on social media in South Africa in 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345196/sentiment-towards-the-top-supermarket-brands-on-social-media-in-south-africa/
