According to a 2022 survey of Chinese internet users, around 63 percent of respondents said they purchased apparel when participating in live-streaming shopping events. Meanwhile, more than half of respondents stated that they bought cosmetics and personal care products on live commerce platforms.
Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category
The survey is a series of surveys. A total of 2,000 answers were collected from each survey. The first survey was conducted in December 2019, the second survey was conducted in December 2020, and the third survey was conducted in February 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
199IT. (May 18, 2022). Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/
199IT. "Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category." Chart. May 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/
199IT. (2022). Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/
199IT. "Share of Internet Users Who Bought Products during Live Streaming Shopping Events in China as of February 2022, by Product Category." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/
199IT, Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category Statista, https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/ (last visited December 30, 2024)
Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category [Graph], 199IT, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1345187/china-most-popular-products-in-live-commerce/
