In 2022, Spar recorded the highest number of mentions on social media in South Africa. The supermarket registered 40 percent of the share of mentions. On the other hand, Woolworths recorded the fewest mentions with seven percent.
Top supermarket brands on social media in South Africa in 2022, by number of mentions
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Top supermarket brands on social media in South Africa in 2022, by number of mentions [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/
Ornico, und World Wide Worx. "Top supermarket brands on social media in South Africa in 2022, by number of mentions." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/
Ornico, World Wide Worx. (2022). Top supermarket brands on social media in South Africa in 2022, by number of mentions. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/
Ornico, and World Wide Worx. "Top Supermarket Brands on Social Media in South Africa in 2022, by Number of Mentions." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/
Ornico & World Wide Worx, Top supermarket brands on social media in South Africa in 2022, by number of mentions Statista, https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/ (last visited January 04, 2025)
Top supermarket brands on social media in South Africa in 2022, by number of mentions [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345174/top-supermarket-brands-on-social-media-in-south-africa/
