Projections for 2030 show the market shares for online grocery in the food-at-home market in Italy. Scheduled delivery is expected to be the main fulfillment scheme, with seven percent of the market, in the scenario of a very aggressive market growth. In turn, instant delivery services are expected to reach three percent.
In the scenario of a moderate development of the market, scheduled delivery is predicted to make up six percent of the online grocery market, while instant delivery lies at two percent.
Lastly, considering a more conservative scenario with the slowest market development, scheduled delivery is estimated at five percent of the online grocery market, while instant deliveries are forecast to be at just one percent of the market.
Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery
Types of scenario
Scheduled delivery
Instant delivery
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The food-at-home market includes the grocery market (fast-moving consumer goods [FMCG], fresh) and the meal delivery market (for example, Deliveroo, Just Eat, and Uber Eats).
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McKinsey & Company. (March 30, 2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery." Chart. March 30, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. (2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast Share of Online Grocery out of Food Delivery Market in Italy in 2030, by Scenario and Type of Delivery." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company, Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery Statista, https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/ (last visited August 25, 2024)
Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph], McKinsey & Company, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/