Forecast online grocery out of food-at-home market in Italy 2030

Projections for 2030 show the market shares for online grocery in the food-at-home market in Italy. Scheduled delivery is expected to be the main fulfillment scheme, with seven percent of the market, in the scenario of a very aggressive market growth. In turn, instant delivery services are expected to reach three percent.

In the scenario of a moderate development of the market, scheduled delivery is predicted to make up six percent of the online grocery market, while instant delivery lies at two percent. Lastly, considering a more conservative scenario with the slowest market development, scheduled delivery is estimated at five percent of the online grocery market, while instant deliveries are forecast to be at just one percent of the market.