During a survey carried out in November 2021 among marketers from six countries in Western Europe, 52 percent stated their organizations used past purchases to define target consumer segments. Consumer demographics, such as age, gender, income, or location, were used most often, named by 62 percent of respondents.
Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021
Characteristic
Share of respondents
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Forrester Research. (February 15, 2022). Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/
Forrester Research. "Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021." Chart. February 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/
Forrester Research. (2022). Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/
Forrester Research. "Consumer Characteristics Used by Marketers to Define Target Consumer Segments in Western Europe as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/
Forrester Research, Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021 Statista, https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/ (last visited July 22, 2024)
Consumer characteristics used by marketers to define target consumer segments in Western Europe as of November 2021 [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1345093/consumer-characteristics-define-target-segments-europe/