During a survey carried out in November 2021 among marketers from the United States and Canada, 51 percent stated their organizations used past purchases to define target consumer segments. Purchasing device preferences were used most often, named by 64 percent of respondents.
Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021
Characteristic
Share of respondents
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Forrester Research. (February 15, 2022). Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/
Forrester Research. "Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021." Chart. February 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/
Forrester Research. (2022). Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/
Forrester Research. "Consumer Characteristics Used by Marketers to Define Target Consumer Segments in Canada and The United States as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/
Forrester Research, Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021 Statista, https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/ (last visited August 24, 2024)
Consumer characteristics used by marketers to define target consumer segments in Canada and the United States as of November 2021 [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1345090/consumer-characteristics-define-target-segments-canada-united-states/