TikTok's share in digital ad revenue worldwide 2020-2024

Published by Statista Research Department, Dec 10, 2024
In 2021, TikTok accounted for 0.7 percent of the global digital advertising revenue. In 2022, the share was expected to increase to 1.7 percent and keep on increasing for the next two years. In 2024, the value was projected to rise to 2.7 percent.

Share of TikTok in digital advertising revenue worldwide from 2020 to 2024

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Release date

November 2022

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

* Forecast.

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Competitors

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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