Digital advertising maturity worldwide 2021, by aspect

Published by Statista Research Department, Jan 10, 2023
During a survey carried out in November 2021 among marketers from 10 countries worldwide, 50 percent stated their organizations were experts at understanding customer preferences. The aspect of digital advertising with the highest share of organizations considering themselves experts at was understanding the customers' purchasing journeys across digital channels.

Level of digital advertising maturity according to marketers worldwide as of November 2021, by aspect

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Release date

February 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

1,301 respondents

Special properties

among marketing and advertising decision-makers who are directors, VPs, or heads at brands

Supplementary notes

Respondents came from Australia, Canada, France, Germany, India, Italy, the Netherlands, Spain, United Kingdom, and the United States.
Percentage points missing to 100 percent or exceeding 100 percent are likely due to rounding.

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