In 2022, a survey was conducted in South Africa regarding sentiment toward top telecom brands. It found that people had the most positive feeling about MTN. It had 1,347 positive mentions. Conversely, Samsung had the highest volume of mentions but with fewer positive remarks than MTN. Furthermore, Samsung registered the largest volume of negative comments. Negative sentiment was due to customer service complaints, mainly connected to contract and network coverage issues. On the other hand, the positive sentiment came from competition between the brands and mentions by influencers.
Sentiment towards the top telecom brands on social media in South Africa in 2022
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Sentiment towards the top telecom brands on social media in South Africa in 2022 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/
Ornico, und World Wide Worx. "Sentiment towards the top telecom brands on social media in South Africa in 2022." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/
Ornico, World Wide Worx. (2022). Sentiment towards the top telecom brands on social media in South Africa in 2022. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/
Ornico, and World Wide Worx. "Sentiment towards The Top Telecom Brands on Social Media in South Africa in 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/
Ornico & World Wide Worx, Sentiment towards the top telecom brands on social media in South Africa in 2022 Statista, https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/ (last visited January 04, 2025)
Sentiment towards the top telecom brands on social media in South Africa in 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344964/sentiment-towards-the-top-telecom-brands-on-social-media-in-south-africa/
