Within the Nordic countries, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 25 percent in 2020 to 35 percent in 2022. According to this, the rise is expected to continue, with the revenue share from digital channels in 2024 projected to be 45 percent.
Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/
Salesforce Research. "Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024." Chart. July 27, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/
Salesforce Research. "Share of Business-to-business (B2b) Organizations' Revenue Coming from Digital Channels in The Nordic Countries in Selected Years from 2020 to 2024." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/
Salesforce Research, Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/ (last visited December 26, 2024)
Share of business-to-business (B2B) organizations' revenue coming from digital channels in the Nordic countries in selected years from 2020 to 2024 [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344873/b2b-revenue-from-digital-channels-nordics/
