According to a survey of users conducted in January 2022 in four leading global markets, respondents that enjoyed a high income were more likely to be very or extremely interested in using a super app than respondents with low incomes. Approximately 36 percent of respondents with high incomes reported being very interested in super apps, while 37 percent of low-income respondents were not interested at all in an omni-comprehensive mobile experience. Among respondents belonging to a middle-income bracket, around half reported being slightly or somewhat interested, while 27 percent reported not being interested at all in super apps.
Share of consumers worldwide who are interested in using a super app as of January 2022, by income
Characteristic
Very or extremely interested
Slightly or somewhat interested
Not at all
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PYMNTS. (July 14, 2022). Share of consumers worldwide who are interested in using a super app as of January 2022, by income [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. "Share of consumers worldwide who are interested in using a super app as of January 2022, by income." Chart. July 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. (2022). Share of consumers worldwide who are interested in using a super app as of January 2022, by income. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. "Share of Consumers Worldwide Who Are Interested in Using a Super App as of January 2022, by Income." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS, Share of consumers worldwide who are interested in using a super app as of January 2022, by income Statista, https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/ (last visited August 24, 2024)
Share of consumers worldwide who are interested in using a super app as of January 2022, by income [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/