According to a survey of users conducted in January 2022 in four leading global markets, respondents that enjoyed a high income were more likely to be very or extremely interested in using a super app than respondents with low incomes. Approximately 36 percent of respondents with high incomes reported being very interested in super apps, while 37 percent of low-income respondents were not interested at all in an omni-comprehensive mobile experience. Among respondents belonging to a middle-income bracket, around half reported being slightly or somewhat interested, while 27 percent reported not being interested at all in super apps.
Share of consumers worldwide who are interested in using a super app as of January 2022, by income
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PYMNTS. (July 14, 2022). Share of consumers worldwide who are interested in using a super app as of January 2022, by income [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. "Share of consumers worldwide who are interested in using a super app as of January 2022, by income." Chart. July 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. (2022). Share of consumers worldwide who are interested in using a super app as of January 2022, by income. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS. "Share of Consumers Worldwide Who Are Interested in Using a Super App as of January 2022, by Income." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
PYMNTS, Share of consumers worldwide who are interested in using a super app as of January 2022, by income Statista, https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/ (last visited December 22, 2024)
Share of consumers worldwide who are interested in using a super app as of January 2022, by income [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344854/super-apps-level-of-interest-by-income/
