According to a survey of users conducted in January 2022, 55 percent of the respondents in the United Kingdom (UK) reported being slightly or somewhat interested in using a super app. In Germany, the share of respondents expressing the same level of interest was of 50 percent. Around three in 10 respondents in the United States reported being either very interested in using super apps or not at all, while Australia reported the highest number of respondents in the examined markets that expressed not having any interest in using super apps.
Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country
survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
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PYMNTS. (July 14, 2022). Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/
PYMNTS. "Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country." Chart. July 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/
PYMNTS. (2022). Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/
PYMNTS. "Share of Consumers in Selected Global Markets Who Would Be Interested in Using a Super App as of January 2022, by Country." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/
PYMNTS, Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country Statista, https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/ (last visited December 22, 2024)
Share of consumers in selected global markets who would be interested in using a super app as of January 2022, by country [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344843/super-apps-level-of-interest-by-country/