Gen Z: effect of GMOs on food buying decisions in the U.S. 2022

Published by
M. Shahbandeh,
Nov 14, 2022
A 2022 survey asked Gen Z shoppers (aged 18 to 24) if the presence of GMOs in food affected their purchase decision. 40 percent of respondents said that the presence of GMO had an impact on their decision most of the time. Contrastingly, 31 percent reported that it rarely or never affected their decision to purchase.

How often does the presence of GMOs affect your decision on what to buy?

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Release date

October 2022

Region

United States

Survey time period

11 September, 2022 to 11 October, 2022

Number of respondents

1,362 respondents

Age group

18-24 years

Supplementary notes

Survey results weighted by U.S. census.

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