Gen Z: organic food purchase frequency in the U.S. 2022

Published by
M. Shahbandeh,
Nov 14, 2022
A 2022 survey asked Gen Z shoppers (aged 18 to 24) how often they purchase organic food. 36 percent of respondents stated that they occasionally buy organic food, but not often. 31 percent will buy organic food if it is convenient for them.

How often do Gen Z shoppers buy organic food in the U.S. in 2022?

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Source

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Release date

October 2022

Region

United States

Survey time period

11 September, 2022 to 11 October, 2022

Number of respondents

1,091 respondents

Age group

18-24 years

Supplementary notes

Survey results weighted by U.S. census.

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Overview

7

Store selection

8

Grocery shopping

7

Expenditure

4

Inflation

8

Sustainable and organic food shopping

7

Online grocery shopping

7

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Topics

Generation Z food consumption in the U.S.U.S. snack foods industryGen Z and media consumption in selected markets in EuropeGen Z media consumption in the United StatesDeli Foods Industry U.S.
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