In 2022, a survey conducted in South Africa regarding insurance companies found that OUTsurance had the highest potential reach. It had a potential reach of 328,974 people. The second highest potential reach was Budget, with over 140,000 individuals.
Potential reach of the top insurance brands on social media in South Africa in 2022
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Potential reach of the top insurance brands on social media in South Africa in 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/
Ornico, und World Wide Worx. "Potential reach of the top insurance brands on social media in South Africa in 2022." Chart. June 30, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/
Ornico, World Wide Worx. (2022). Potential reach of the top insurance brands on social media in South Africa in 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/
Ornico, and World Wide Worx. "Potential Reach of The Top Insurance Brands on Social Media in South Africa in 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/
Ornico & World Wide Worx, Potential reach of the top insurance brands on social media in South Africa in 2022 Statista, https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/ (last visited December 03, 2024)
Potential reach of the top insurance brands on social media in South Africa in 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344772/potential-reach-of-the-top-insurance-brands-on-social-media-in-south-africa/
