In Canada, over half (52 percent) of business-to-business (B2B) organizations invest in employing sales representatives, a higher proportion than for any of the other selected digital commerce channels. The creation of mobile apps for commercial purposes is the least popular of the selected channels, receiving investment from only 36 percent of B2B businesses.
Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel." Chart. July 27, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Canada in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel Statista, https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/ (last visited December 30, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Canada in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344760/digital-commerce-channels-b2b-companies-invested-in-canada/
