Top effects of marketing campaigns based on social matters in Europe 2021
According to a survey carried out between September and October 2021 among marketers with at least one campaign based on social matters in France, Germany, Spain and the Netherlands, 34.4 percent of respondents said such campaigns brought more visibility and engagement to their brand. This value was the highest among respondents in France, with 40 percent, and lowest among those in the Netherlands, with 31.52 percent.