The size of the market research market in Japan amounted to 235.7 billion Japanese yen in fiscal year 2021, which was an increase of seven percent over the previous year. Except for fiscal year 2020, when the market was negatively affected by the COVID-19 pandemic, it showed a consistent growth trajectory throughout the recent years.
Value of the market research market in Japan from fiscal year 2012 to 2021
(in billion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Japan Marketing Research Association. (July 14, 2022). Value of the market research market in Japan from fiscal year 2012 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1344752/japan-market-research-market-size/
Japan Marketing Research Association. "Value of the market research market in Japan from fiscal year 2012 to 2021 (in billion Japanese yen)." Chart. July 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1344752/japan-market-research-market-size/
Japan Marketing Research Association. (2022). Value of the market research market in Japan from fiscal year 2012 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1344752/japan-market-research-market-size/
Japan Marketing Research Association. "Value of The Market Research Market in Japan from Fiscal Year 2012 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1344752/japan-market-research-market-size/
Japan Marketing Research Association, Value of the market research market in Japan from fiscal year 2012 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1344752/japan-market-research-market-size/ (last visited December 22, 2024)
Value of the market research market in Japan from fiscal year 2012 to 2021 (in billion Japanese yen) [Graph], Japan Marketing Research Association, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344752/japan-market-research-market-size/
