According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 59.25 percent of respondents said they would terminate a collaboration with a partner if they did not share the same values as their brand. The highest share of respondents stating they would do so was found in France, with 70.5 percent, while Germany's 50.5 percent represented the lowest share. Furthermore, 11 percent of German respondents said they had already ended a partner collaboration over differing values.
Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021
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Sortlist. (April 14, 2022). Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/
Sortlist. "Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021." Chart. April 14, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/
Sortlist. (2022). Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/
Sortlist. "Share of Marketers Who Would End a Collaboration with a Partner That Does Not Share Their Brand's Values in Selected Countries in Europe as of October 2021." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/
Sortlist, Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021 Statista, https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/ (last visited December 04, 2024)
Share of marketers who would end a collaboration with a partner that does not share their brand's values in selected countries in Europe as of October 2021 [Graph], Sortlist, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344750/brands-ending-partnerships-over-differing-values-europe/
