Sectors marketers think consumers would engage in metaverse U.S. 2022
According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 53 percent of respondents reckoned gaming to be the industry that would most engage consumers in the metaverse. This was followed by 40 percent of respondents citing retail, while sports, fitness, and wellness rounded out the top three with 38 percent.
