Sentiment towards the top fast-food brands on social media in South Africa 2022

Published by
Natalie Cowling,
Nov 20, 2023
In 2022, a survey was conducted in South Africa regarding sentiments towards top fast food brands on social media. It found that Burger King had 1700 positive mentions. It had the highest number of positive mentions among the listed fast-food restaurants.

Sentiment towards the top fast-food brands on social media in South Africa in 2022

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Release date

June 2022

Region

South Africa

Survey time period

May 15 to 31, 2022

Number of respondents

24,666 respondents

Age group

15 years and older

Supplementary notes

TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.

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Overview

5

Facebook

8

Facebook Messenger

4

Instagram

5

YouTube

4

TikTok

3

LinkedIn

4

Other social media platforms

6

User behavior

8

Further related statistics

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Social media usage in Western EuropeSocial mediaSocial media usage in the United StatesBrands on social mediaBeauty and personal care e-commerce in the United States
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