Top generations targeted by metaverse strategy of B2C marketers in the U.S. 2022
According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 91 percent of respondents said they would be targeting Millennials with their metaverse strategy. This was followed by 55 percent of respondents stating they would be targeting Generation Z consumers, while Generation X completed the top three with 52 percent.
