In 2022, a survey conducted in South Africa found that Burger King was the most popular fast food among social media users. This was measured through the number of mentions on social media. Overall, Burger King accounted for 59 percent of mentions about fast food on social media in South Africa.
Top fast-food brands on social media in South Africa in 2022, by number of mentions
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Top fast-food brands on social media in South Africa in 2022, by number of mentions [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/
Ornico, und World Wide Worx. "Top fast-food brands on social media in South Africa in 2022, by number of mentions." Chart. June 30, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/
Ornico, World Wide Worx. (2022). Top fast-food brands on social media in South Africa in 2022, by number of mentions. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/
Ornico, and World Wide Worx. "Top Fast-food Brands on Social Media in South Africa in 2022, by Number of Mentions." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/
Ornico & World Wide Worx, Top fast-food brands on social media in South Africa in 2022, by number of mentions Statista, https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/ (last visited January 05, 2025)
Top fast-food brands on social media in South Africa in 2022, by number of mentions [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344697/top-fast-food-brands-on-social-media-in-south-africa/
