In Italy, almost half (49 percent) of business-to-business (B2B) organizations invest in sales representatives for commercial purposes, a higher proportion than for any other channel. Most of the other selected digital commerce channels are also invested in by between 40 percent and 50 percent of B2B businesses, with the exceptions being point-of-sale (36 percent) and mobile apps (27 percent).
Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel." Chart. July 27, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Italy in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel Statista, https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/ (last visited January 05, 2025)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344680/digital-commerce-channels-b2b-companies-invested-in-italy/
