In the United Kingdom, almost three quarters (73 percent) of business-to-business (B2B) organizations invest in their website for commercial purposes. Social media was the second-most invested in digital commerce channel amongst UK B2B businesses (51 percent). Notably, in comparison to the United States, investment in customer service amongst UK-based B2B businesses was relatively low (37 percent).
Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel." Chart. July 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in The United Kingdom (Uk) in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel Statista, https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/ (last visited December 21, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
