In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different-sized companies. The study found that LinkedIn was used predominately by employees from companies that had 10,001 employees or more. They amounted to one million users.
Number of LinkedIn users in South Africa in 2021, by company size
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January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Number of LinkedIn users in South Africa in 2021, by company size [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/
Ornico, und World Wide Worx. "Number of LinkedIn users in South Africa in 2021, by company size." Chart. June 30, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/
Ornico, World Wide Worx. (2022). Number of LinkedIn users in South Africa in 2021, by company size. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/
Ornico, and World Wide Worx. "Number of Linkedin Users in South Africa in 2021, by Company Size." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/
Ornico & World Wide Worx, Number of LinkedIn users in South Africa in 2021, by company size Statista, https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/ (last visited July 22, 2024)
Number of LinkedIn users in South Africa in 2021, by company size [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344646/number-of-linkedin-users-in-south-africa-by-company-size/
