In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different genders. It found that the majority of LinkedIn users earned 50,000 South African rand and above. This income group accounted for over 62 percent.
Distribution of LinkedIn users in South Africa in 2021, by income level
January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Distribution of LinkedIn users in South Africa in 2021, by income level [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/
Ornico, und World Wide Worx. "Distribution of LinkedIn users in South Africa in 2021, by income level." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/
Ornico, World Wide Worx. (2022). Distribution of LinkedIn users in South Africa in 2021, by income level. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/
Ornico, and World Wide Worx. "Distribution of Linkedin Users in South Africa in 2021, by Income Level." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/
Ornico & World Wide Worx, Distribution of LinkedIn users in South Africa in 2021, by income level Statista, https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/ (last visited January 04, 2025)
Distribution of LinkedIn users in South Africa in 2021, by income level [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344620/distribution-of-linkedin-users-in-south-africa-by-income-level/
