In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different living standard measures. It found that the majority of LinkedIn users came from the highest living standard measure. The LSM 9 to 10 accounted for 59 percent of LinkedIn users.
Distribution of LinkedIn users in South Africa in 2021, by living standard measures
January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of LinkedIn users in South Africa in 2021, by living standard measures [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/
Ornico, und World Wide Worx. "Distribution of LinkedIn users in South Africa in 2021, by living standard measures." Chart. June 30, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/
Ornico, World Wide Worx. (2022). Distribution of LinkedIn users in South Africa in 2021, by living standard measures. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/
Ornico, and World Wide Worx. "Distribution of Linkedin Users in South Africa in 2021, by Living Standard Measures." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/
Ornico & World Wide Worx, Distribution of LinkedIn users in South Africa in 2021, by living standard measures Statista, https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/ (last visited January 05, 2025)
Distribution of LinkedIn users in South Africa in 2021, by living standard measures [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1344614/distribution-of-linkedin-users-in-south-africa-by-living-standard-measures/
