WhatsApp account effectiveness rate in companies in South Africa 2019-2022

Published by
Natalie Cowling,
Nov 21, 2023
As of 2022, 16 percent of companies in South Africa confirmed their social media effectiveness on WhatsApp to be very effective, with 13 as well as 14 percent confirming their advertising on WhatsApp to be quite effective and some effective respectively. Observing the trend since 2019, companies seem to reflect a somehow effective social media presence on WhatsApp.

Rating of WhatsApp accounts' effectiveness by companies in South Africa from 2019 to 2022, by degree of effectiveness

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Release date

June 2022

Region

South Africa

Survey time period

2019 to 2022

Supplementary notes

The original question was: "How would you rate your effectiveness of using social media?"

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