Top ways brands should behave when addressing trending social matters Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 57.88 percent of respondents felt that when addressing a trending social topic, brands should first take a step back and see how said topic could fit into their strategy and values. This action was espoused by 68 percent of respondents in the Netherlands and 48 percent of those in France. Conversely, 46 percent of French marketers deemed it advisable for brands to take a side on trending social issues as quickly as possible - a sentiment that was echoed by 20.5 percent of Dutch respondents.
