According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 32.34 percent of respondents felt that when tackling social issues, brands should address all the social matters that they believe in. This value was highest among French respondents and lowest among those in the Netherlands. Conversely, 32.24 percent of Dutch respondents felt that brands should address social matters that are trending, compared to 19.39 percent of French respondents.
Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021
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Sortlist. (April 14, 2022). Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/
Sortlist. "Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021." Chart. April 14, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/
Sortlist. (2022). Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/
Sortlist. "Leading Actions Brands Should Take When Tackling Social Issues According to Marketers in Selected European Countries as of October 2021." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/
Sortlist, Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021 Statista, https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/ (last visited December 04, 2024)
Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021 [Graph], Sortlist, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1344474/actions-brands-should-perform-social-matters-europe/