Twitter' share in digital ad revenue worldwide 2020-2024

Published by
Julia Faria,
Mar 19, 2024
In 2021, Twitter accounted for 0.9 percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to 0.8 percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to 0.7 percent.

Share of Twitter in digital advertising revenue worldwide from 2020 to 2024

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Release date

November 2022

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

* Forecast.

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Overview

8

Marketing usage

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Engagement rates

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Competitors

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Audience

6

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Topics

X (formerly Twitter)Social mediaMobile app usageSocial media advertising and marketing worldwideBrands on social media
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