In 2021, Twitter accounted for 0.9 percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to 0.8 percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to 0.7 percent.
Share of Twitter in digital advertising revenue worldwide from 2020 to 2024
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Morning Brew (@Ryanbarwick). (November 9, 2022). Share of Twitter in digital advertising revenue worldwide from 2020 to 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). "Share of Twitter in digital advertising revenue worldwide from 2020 to 2024." Chart. November 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). (2022). Share of Twitter in digital advertising revenue worldwide from 2020 to 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick). "Share of Twitter in Digital Advertising Revenue Worldwide from 2020 to 2024." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/
Morning Brew (@Ryanbarwick), Share of Twitter in digital advertising revenue worldwide from 2020 to 2024 Statista, https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/ (last visited July 22, 2024)
Share of Twitter in digital advertising revenue worldwide from 2020 to 2024 [Graph], Morning Brew (@Ryanbarwick), November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1344376/twitter-share-digital-ad-revenue-worldwide/