Twitter's global advertising revenue was forecast to decrease by nearly 28 percent in 2023. After the acquisition of Twitter by Elon Musk on October 27, 2022, and Musk's announcement that the platform should become an "unbiased middle ground" for discussion, the platform saw a sharp increase in hate speech and racist content. Some 877 thousand users deactivated their accounts only in the first week after Musk's acquisition. This led advertisers to turn away from the platform, fearing for their brands' safety and losing audiences. In 2022, the platform's ad revenue declined by over seven percent after growing by roughly 40 percent one year before.
Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023
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eMarketer. (April 11, 2023). Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/
eMarketer. "Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023." Chart. April 11, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/
eMarketer. (2023). Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/
eMarketer. "Change in Net Advertising Revenue Generated by Twitter Worldwide from 2019 to 2023." Statista, Statista Inc., 11 Apr 2023, https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/
eMarketer, Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023 Statista, https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/ (last visited December 30, 2024)
Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023 [Graph], eMarketer, April 11, 2023. [Online]. Available: https://www.statista.com/statistics/1344362/twitter-net-ad-revenue-growth-worldwide/
